"Hook.tv Adventure Guides: Fly Fishing Edition" begins airing Friday nights at 8 PM.

Redding, CA) ??? March 30, 2009 -- An episode featuring guides Lonnie Boles and Ernie Denison of THE FLY SHOP in Redding, California will kick off a new television series premiering on OUTDOOR CHANNEL cable network called "HOOK.TV ADVENTURE GUIDES: FLY FISHING EDITION." The TV series will debut this weekend on OUTDOOR CHANNEL in PRIME TIME at 8 PM this Friday (other airings include Saturdays at 3 AM and 8 AM, and Fridays at 7:30 AM.)

"HOOK.TV ADVENTURE GUIDES: FLY FISHING EDITION," is hosted by John Dietsch, Brad Pitt's stunt double and supervisor of the fly fishing scenes in the film A River Runs Through It. The TV series delves into the lives of some of the world's most charismatic and devoted fly-fishing guides, offering a comprehensive, behind-the-scenes glimpse into the world of professional fly fishing and light tackle guides?Ķ. The first episode takes a lighthearted look at the odd couple of fly fishing: "Dirty" Ernie Denison and Lonnie "Redneck" Boles. These two good friends are the most requested fly-fishing guides out of THE FLY SHOP in Redding California, the nation's number one source for fly fishing tackle, guide service, private waters, and international travel.

On the debut episode of the series this Friday and Saturday on OUTDOOR CHANNEL, The Fly Shop guides, Ernie and Lonnie, launch a friendly competition to see which guide can put their clients onto the most fish. Fishing a nearby stream for Steelhead, Lonnie and Ernie get their clients into some amazing fish. The series also goes behind the scenes to see what it takes to become two of the most popular guides in the region, spending 300-plus days on the water some years.

" We're the NFL of Fly Fishing" says Mike Michalack, owner of The Fly Shop. "Ernie and Lonnie are booked 2 years in advance and they are at the top of their game."

"Fly-fishing for me is a religion and a way of life, and ever since my involvement in A River Runs Through It," says Dietsch, "I have wanted to come up with another method of sharing my passion with the world. Hook.tv and Adventure Guides is that method."

Clips from upcoming episodes will be available on Hook.tv in a special area called "The Adventure Guides Channel," http://www.hook.tv/flyfishing/channel/adventure_guides.

For more information on the TV series and showtimes please go to http://www.outdoorchannel.com/Shows/AdventureGuides..aspx.